Mitch Vingle
July 16, 2008
Mountaineer marketing, MU donations and a Stewart tale

THE HEADLINE had to give pause to WVU athletic director Ed Pastilong.

The one that read: "Florida's marketing deal pegged at $80 million.''

Reports are the Gators will make that much over a 10-year period for signing with Sun Sports. Involved are items like radio, signage, Internet and corporate-partner rights.

"That's pretty good money," Pastilong said Tuesday. "Significant.''

The deal comes at an awkward time for Mountaineer officials. Pastilong's right-hand man, Mike Parsons, was criticized in the Rich Rodriguez-WVU lawsuit depositions for holding on tight to the Mountaineer Sports Network setup instead of selling rights to a multi-media corporation like Host and ISP. There have been claims WVU could make more money by ditching MSN.

But neither Pastilong nor Parsons budged on Tuesday.

"You have to look at what Florida has," Parsons said. "Miami, Tampa, Orlando, national championships. ... Plus, you can't necessarily compare because you don't know what's in the agreement.''

True. But is WVU's agreement with MSN at least in the ballpark with the Florida-Sun Sports deal?

"We take in between $5 million to $6 million a year when you consider everything," Parsons said. Athletic department numbers cruncher Russ Sharp later confirmed that estimate.

If that's the case, tip your hat to WVU's administrators and MSN. Not bad, especially for a state with a small population base. (Of course, Nebraska has a $100 million marketing deal over 13 years. That state's population in the 2006 census: 1.77 million. That of West Virginia: 1.82 million.)

"We in athletics are 100 percent pleased with MSN and the present setup," Pastilong said. "It provides our fans listening and viewing opportunities, funds and we remain in a collegiate setting.''

  • nn
  • While I had Pastilong on the horn, I asked whether some grumbling Marshall fans might have a legitimate beef.

    The WVU AD said his school's football team will resume playing East Carolina after a break. The teams won't play after 2009, but will in 2015 for a yet-to-be-determined stretch.

    Some MU fans are upset because WVU doesn't hesitate to play a home-and-home series with ECU, but that's not the case with the Thundering Herd. Both ECU and Marshall are Conference USA schools.

    In case you forgot, the current Frontyard Brawl series turned into a five-home-games-to-two bonanza for WVU. That contract was strong-armed in place by Gov. Joe Manchin.

    But apparently hard feelings still smolder from those previous WVU-MU agreements that fell through.

    "There were years we had games that didn't materialize," Pastilong said. "We'll make sure the contracted games we have in place are firm. Those agreements will be abided by.

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    Posted By: Way2Old (10:52am 07-17-2008)
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    WVian, As i recall, years ago just after the devastating MU plane crash it was WVU (Bobby Bowden and his staff) that opened their hearts and playbooks to the new team. Academically, WVU and MU enjoy a strong tradition of working together. Neither school is being "forced" to do anything. They serve different markets and complement each other nicely. Sure, there's a rivalry...they compete for the same state resources. What's the problem?

    Posted By: WVian (9:22am 07-17-2008)
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    If ECU was in West Virginia, WVU wouldn't play them either.

    I also love fans of a school run 100% on state "donations" calling the Friends of Coal Bowl a "welfare" series for Marshall. Nah, its just state government having to step in to force your school to do what it should be doing anyway, and that's helping another West Virginian university to grow.

    Posted By: Charleston (7:38pm 07-16-2008)
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    The East Carolina relationship is fine as is, no need to add a 2nd lesser challenging CUSA opponent.
    Other then forcing fans into buying season tickets I dont see why MU wants the game so bad. Isnt a bowl appearence more valuable then a WVU-MU series? Get bowl eligible ASAP.

    Posted By: WVUaholic (6:02pm 07-16-2008)
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    I would love to see WVU and Wake start up a series. As 99% of the population of this great state knows, it is not a long drive to Winston-Salem. Since 99% of the state Vacations at Myrtle Beach. Taking the two coaches are locals, it should be a good match up. Food for thought at dinner time.

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