July 30, 2008
Herd vs. Wisconsin: Who will get to watch it?
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CHARLESTON, W.Va. -- Marshall's Sept. 6 football game at Wisconsin carries enough clout to be the main noon game on the Big Ten Network.

That's the good news. Still, there are some notable constraints on the exposure of that contest. Barring a substantial development in the next 41/2 weeks, Suddenlink cable subscribers in the Kanawha Valley will have to punt.

The Thundering Herd takes on the Badgers at noon EDT during the second weekend of the college football season. It is one of five games at that time being televised by the Big Ten Network - the others are Eastern Illinois at Illinois, Florida International at Iowa, Eastern Michigan at Michigan State and Northern Colorado at Purdue.

With MU-Wisconsin being the "main" game, we can skip all confusing explanations about "overflow" games. In Big Ten country, the Illinois game is funneled to cable systems in that state, the Spartans will air in Michigan, the Hawkeyes in Iowa and the Boilermakers in Indiana.

That means MU-Wisconsin will air on cable systems carrying the BTN in Wisconsin, Minnesota, Ohio and Pennsylvania, no question. But while the network seems to be pleased with its reach in its first year - 70 percent of homes in the eight conference states, it says - it hasn't reached ESPN numbers.

Wisconsin is the weak spot, as it turns out, at 36 percent exposure. Ohio is only at 40 percent, but Minnesota is 65 percent and Pennsylvania 83 percent. Indiana and Illinois are higher.

The problem in Wisconsin is this: Much of the state is served by Time-Warner Cable and Charter, neither of which has reached an agreement with the BTN. The network has insisted on being placed on expanded basic tiers in the eight states, and negotiations have been contentious in some cases.

BTN recently reached an agreement with Comcast, which could be a break for fans in the Huntington area and parts of Putnam County. Being outside the Big Ten footprint (barely), the Huntington system is free to pick up the BTN on its digital tier, though it has not yet done so. That decision would be made locally, according to Elizabeth Conlisk, the network's vice president for communications.

The BTN is not part of the Suddenlink digital lineup either. Conlisk was uncertain on the chances of that changing, whether on a local basis or throughout St. Louis-based Suddenlink's 1.3 million-customer empire.

What isn't uncertain is this: Cable systems will not be offered the game separately, and apparently won't get the chance to pick up the network for the day, as Comcast in Huntington did last year with ESPNU when the Herd played at Miami (Fla.).

"You're either a partner with us, or you're not," Conlisk said.

ESPN and ESPN2 also take Big Ten games for its noon slots on Saturday. On Sept. 6, those games are Ohio at Ohio State and Miami (Ohio) at Michigan.

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  • This isn't an issue for Dish Network or DirecTV subscribers with the proper level of service. Those two services, along with AT&T U-Verse, carry all the BTN games simultaneously, using "overflow" channels.

    The network launched Aug. 30, 2007 (with a bang - Michigan's loss to Appalachian State). It is a 20-year joint venture between subsidiaries of the conference and Fox Cable Networks. It boasts of more than 400 live events yearly, ensuring that all football and men's basketball home games of league members are televised.

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    Posted By: RebRouser (5:09pm 08-01-2008)
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    What a blowout. Wisconsin is no New Hampshire.

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