May 7, 2008
Robert Rupp
'Never assume': Press misjudged power of religion in 1960 vote

Sandwiched between the twin contests on May 6 in Indiana and North Carolina and those on May 20 in Kentucky and Oregon, will be the West Virginia presidential primary on May 13. Which means that for a week the Mountain State will be the epicenter of the historic 2008 contest between Hillary Clinton and Barack Obama.

The last time the state received such national attention was in 1960 when John Kennedy battled Hubert Humphrey. For that May primary, media coverage gets a mixed grade card.

A positive aspect of that coverage was the refusal of reporters to cooperate in a smear against Humphrey. The Kennedy campaign had obtained copies of correspondence between Humphrey and his draft board concerning his deferment in World War II, but the press would not write the story. When Franklin Delano Roosevelt Jr. raised the issue himself, the reaction, the public outrage against the smear tactic prompted Roosevelt to apologize and Sen. Kennedy to disown the attack.

The national media, however, did not show such reticence when it came to furthering stereotypes about the state.

Ken Kurtz, at the time a reporter in Charleston for WSAZ-TV, noted that a rule of good journalism is to "Never assume." But that rule was not strictly observed when a horde of national reporters descended on the state finding bigots behind every bush.

According to Kurtz, they assumed that "we were ignorant hillbillies and prejudiced Protestants." "They overlooked the political forces at work and overemphasized the Protestant heritage of West Virginians."

Kurtz quoted a staffer who witnessed a reporter from a national news magazine questioning a voter when Kennedy was campaigning in Cabin Creek. "Do you have any problem voting for a Catholic?" asked the reporter. The voter responded, "I vote Democrat." The reporter then asked, "Does Kennedy being a Catholic bother you?" "I vote straight Democratic, son." Finally the reporter asked, "Does it disturb you that a Catholic is running for president? Do you have any ill feelings against a Catholic?" "Nope," the man replied, "Never met one."

New York Times reporter Bill Lawrence appeared to be one of the most persistent in finding bigots to quote. Such a perspective helps explain why his article on the morning of the primary suggested a Humphrey win.

Ann Hearst, the Kennedy county chairwoman from Morgantown, accused the press of not working hard enough. In an interview for the JFK library she said, "A lot of them didn't bother going out. They sat at their typewriters and typed and ate and talked to themselves." Hearst said, "We knew Kennedy was going to win, because we had contacts with the grass roots in all the areas, and the press did not."

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