Business
November 9, 2008
Looking ahead
Students need skills to cope with uncertain financial future
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For the iPod generation, some things will never be the same.

Many teens and young adults, raised on gadgets and designer goods, are facing their first economic downturn, and with it, an increasingly unpredictable financial future.

While their parents cope with falling home values and grim stock returns, American youth lope toward the job market with fewer opportunities, more debt and less certainty about how to manage money, according to some financial educators.

"From my standpoint, almost halfway through college, it's kind of scary because I'm not sure what the job market will be," said Wes Sherrill, a sophomore at the University of Charleston. "What I expected in terms of salary and opportunities are completely shot now."

Sherrill, who studies finance and business administration, said he saves money from his part-time job and thinks carefully about his spending. He's already trying to develop skills and make contacts that will help him after college.

"A lot of kids turn a blind eye, and that can come back to bite you. We have to open our eyes to look at the hammer that's coming down. It's going to continue to beat us," he said.

Today's youth are struggling with rising costs and worries about immediate financial concerns such as bills, groceries and gasoline, instead of saving for the future, according to Qvisory, a nonprofit advocacy group for young adults.

A Qvisory study from July found that over half of the respondents age 18 to 34 years old reported having credit card debt. About 57 percent said they pay only the minimum amount of their card payments monthly, racking up interest charges.

Credit card debt can be a major struggle for many young people, leaving them in trouble beyond their college days, said Dr. Robert Bliss, an associate professor of business at UC.

"It's a vicious cycle, and restraint can be very hard for people who are 20 years old, when there is pressure from peers to keep up," Bliss said.

Chelsea Ray, also a student at UC, does not have a credit card. But nearly all of her friends do.

Ray, who studies finance and heads the UC Students In Free Enterprise club, said today's young people need to spend with discipline and learn from the recent market bailout.

"I think it's an excellent wake-up call. People my parents' age financed and refinanced and refinanced their debt," Ray said. "They can't pay it back now because they could never afford it in the first place."

However, young people don't learn wise financial practices from their parents when their parents stay silent.

"Money is often a household taboo. People don't sit down and show their children, 'This is our budget, this is where the money actually goes,'" said Justin Southern, communications director for the West Virginia State Auditor's Office.

Over the last decade, state and federal offices have begun to stress financial principles as part of academic and technical education.

Through West Virginia Jump, the state chapter of a national financial literacy group, teachers can now spend a week at Finance University where they learn from business professionals for free.

Things such as stock market games and online flash programs have helped pique interest in learning about money.

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