May 25, 2008
Fresh starts
Number of farmers markets in state has more than tripled since 1994
Advertiser

SPENCER - Fourteen years ago, there were 15 farmers markets in West Virginia, according to USDA statistics.

Now, there are 50.

They've cropped up in traditional farming communities like Spencer, and in tourist towns like Fayetteville. West Virginia University Extension Agent Brandy Brabham is helping to start one right now in Amma, just off the Interstate 79 exit in rural Roane County.

One reason? Senior vouchers.

The program started in West Virginia nine years ago. The U.S. Department of Agriculture provides a grant - it's $490,000 in West Virginia - that buys $20 farmers market coupon books for senior citizens. Seniors who live at no more than 185 percent of the poverty level can use the coupons to buy fresh fruits and vegetables at farmers markets.

There's a smaller number of vouchers for WIC (Women, Infants and Children) nutrition program participants - $70,000 a year for West Virginia, according to the USDA. The goal is to help lower-income seniors, pregnant and postpartum mothers, and small children get the fruits and vegetables they need in their diets.

The problem for a while was, they didn't have anywhere to spend the vouchers.

"In the Amma area - the rural parts of Clay, Calhoun and Roane counties, and probably Clendenin - not a lot of elderly people can afford to travel to [the nearest farmers market in] Charleston," especially at today's gas prices, Brabham said.

WIC participants had the same problem, said Denise Eagan, who coordinates the farmers market nutrition program for WIC in West Virginia.

"About 72 percent of the vouchers we passed out last year were used," Eagan said. "It's not that our participants don't want to use them. ... We did a survey this past spring, asking both farmers and the participants for their ideas about the farmers market program. Unanimously, both groups said, 'Don't stop this program. We love it.'

"But accessibility can be a challenge."

It's becoming easier, as more farmers and consumers band together to start farmers markets all over the state. Some counties share a market. Now, only three counties in the state still lack a farmers market: Mingo, McDowell and Wyoming.

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