November 9, 2009
Calendar model promotes self-esteem
Lawrence Pierce
Melissa Ann Pollack is showing off her brains, beauty and balance with an upcoming book called "Unleash Your Power!" In the meantime, she's focusing on her beauty with a swimsuit calendar.
A portion from the sales of Melissa Ann Pollack's calendar goes to benefit local veterans. Pollack's father served in the Army and one of her cousins was killed in service.
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CHARLESTON, W.Va. -- Melissa Ann Pollack really believes age is just a number. You're as old as you feel, and if you dream it, you can be it.

At 44, the former Miss West Virginia-Venus and Mrs. West Virginia USA has written a book encouraging self-esteem. "Unleash Your Power!" is scheduled for release next year.

The book is an introduction to a motivational program Pollack is developing, which she hopes to expand into speaking engagements and seminars.

"Really, this is about me trying to help people," she said.

As admirable as her goals are, at least right now, everybody is really interested in the "cheesecake." In advance of the book's publication, Pollack has released a slick, 16-month swimsuit calendar for 2010 called "Brains, Beauty, and Balance."

It's not the most revealing swimsuit calendar on the market; there are no itty-bitty micro bikinis or rear-riding thongs. But Pollack thinks her calendar is revealing enough. For 16 pages, she frolics and poses by ocean scenes, wearing a variety of swimwear.

The calendar is being sold online through Pollack's Web site, www.melissaann.net. The price is $18.52. Out of the sale price, $4 will go to support veterans through the West Virginia Department of Veterans Affairs.

"My father served in the Army and I lost a cousin in the service," she said. "Supporting the troops is important to me."

She acknowledged that not everyone is going to like the swimsuit calendar. "But I think I can handle the heat."

Pollack is proud of how she looks, though she doesn't consider the calendar as much as an exhibition as an affirmation.

"I'm not saying every 40-something mother of three should do something like this," she said. "I'm just trying to say it's possible. Regular women can look great."

Regular is relative. Pollack has modeled and won pageants, but she says getting by on her looks was never her intention. It didn't seem particularly likely to her to begin with.

Pollack grew up poor. Her parents moved to Charleston from Gilbert when she was very small.

"They just wanted a better life for us," she said. "More opportunities."

While her father worked as a long-haul trucker, Pollack's mother stayed at home and took care of the kids. In junior high, Pollack was diagnosed with scoliosis, a curving of the spine. As treatment, she had to wear a cumbersome brace.

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